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The Brainerce Journal

Notes from the backend.

Strategy, engineering, and pricing - the things we actually think about when we're building the commerce layer for the AI era.

How to add a real backend to a Lovable store
GuidesFeatured

How to add a real backend to a Lovable store

Lovable builds the storefront in minutes. Then you need products, a cart, payments and orders that survive a redeploy. Here is what actually has to live outside the generated code, and how to wire it up.

Yisha Hadad·Jul 27, 2026·3 min read
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A Snipcart alternative with no transaction fee
Comparison

A Snipcart alternative with no transaction fee

Snipcart charges 2% of every sale on top of your gateway fees. Brainerce charges nothing per transaction. Here is the honest math, the break-even point, and the cases where Snipcart is still the better pick.

Yisha Hadad·Jul 27, 2026·3m
Why headless commerce wins the vibe-coding era
Strategy

Why headless commerce wins the vibe-coding era

Vibe-coding tools made frontends instant. The bottleneck moved to the backend — and that's exactly the problem Brainerce was built to solve.

Yisha Hadad·May 14, 2026·1m
Inside the AI Manager — sub-agents, not suggestions
Engineering

Inside the AI Manager — sub-agents, not suggestions

Most "AI in e-commerce" is a glorified chatbot. The Brainerce AI Manager is a 19-sub-agent system that actually executes tasks against your database. Here's how it works.

Yisha Hadad·May 9, 2026·2m
The case against transaction fees
Pricing

The case against transaction fees

A 2.9% transaction fee sounds small. At $1M/month it costs you a luxury car every 30 days. Here's the math, and why we will never charge one.

Yisha Hadad·May 2, 2026·2m