API ReferenceEndpointsTagsCreate a new tag

Create a new tag

Supports Idempotency-Key header for safe retries.

POST
/v1/tags
AuthorizationBearer <token>

Admin API key (server-to-server). Issue via the dashboard at Settings → API keys. Plain-text key is shown once — store in a secret manager. Format: Authorization: Bearer brainerce_xxxxxxxxx.

In: header

Header Parameters

Idempotency-Key?string

Client-supplied key (a UUID v4 is the recommended form, max 255 characters) that makes this mutation safe to retry.

  • Replay window: 24 hours. The first response for a key is cached; a retry inside the window with the same request body returns the original status and body without re-running the handler.
  • Reusing a key with a different body returns 409 Conflict with code: "IDEMPOTENCY_KEY_REUSED". The request fingerprint (method + path + body hash) is compared against the stored one; a mismatch is refused rather than served the old response.
  • Keys are scoped to the calling credential and store — two API keys may safely use the same key value.
  • Error responses are cached too, so a retry of a request that failed validation returns the same 400 immediately.
  • Sending this header on a GET returns 400 with code: "IDEMPOTENCY_KEY_NOT_SUPPORTED" — GETs are already idempotent.
  • Support is per-route and this parameter is the authoritative signal: a key sent to a route that does not declare it is accepted and silently ignored.

See /docs/api/idempotency.

Lengthlength <= 255
namestring

Tag name. Case-insensitive, and unique per store.

isActive?boolean

Active state. Inactive tags stay attached to existing products but are hidden from filter UIs.

source?string

Origin platform. Defaults to INTERNAL. Imported (migrated) tags carry the source platform code (SHOPIFY, WOOCOMMERCE); the other values are accepted for compatibility.

Default"INTERNAL"
Value in"INTERNAL" | "SHOPIFY" | "WOOCOMMERCE" | "TIKTOK" | "META"
image?string

Tag image URL. Upload via /v1/media first.

imageKey?string

R2/S3 object key for image above. When present, asset-deletion cascade can null this tag's image automatically. Derived from image when omitted and the URL is one of this store's uploads.

curl -X POST "https://api.brainerce.com/api/v1/tags" \  -H "Idempotency-Key: string" \  -H "Content-Type: application/json" \  -d '{    "name": "summer-2026"  }'
{
  "id": "clx1a2b3c4d5e6f7g8h9",
  "accountId": "clx1a2b3c4d5e6f7g8h9",
  "storeId": "clx1a2b3c4d5e6f7g8h9",
  "name": "Sale",
  "platformIds": {},
  "publishedOn": [
    "string"
  ],
  "translations": {},
  "image": "https://cdn.example.com/tags/sale.jpg",
  "imageKey": "tags/sale.jpg",
  "productCount": 8,
  "products": [
    {
      "id": "clx1a2b3c4d5e6f7g8h9",
      "name": "Classic T-Shirt",
      "sku": "TSHIRT-BLK-M"
    }
  ],
  "channelPublishes": [
    {
      "salesChannel": {
        "id": "clx1a2b3c4d5e6f7g8h9",
        "name": "My storefront",
        "connectionId": "vc_9f3a2b1c8d7e6f5a"
      },
      "connection": {
        "id": "clx1a2b3c4d5e6f7g8h9",
        "name": "My storefront",
        "connectionId": "vc_9f3a2b1c8d7e6f5a"
      }
    }
  ],
  "vibeCodedPublishes": [
    {
      "salesChannel": {
        "id": "clx1a2b3c4d5e6f7g8h9",
        "name": "My storefront",
        "connectionId": "vc_9f3a2b1c8d7e6f5a"
      },
      "connection": {
        "id": "clx1a2b3c4d5e6f7g8h9",
        "name": "My storefront",
        "connectionId": "vc_9f3a2b1c8d7e6f5a"
      }
    }
  ],
  "isActive": true,
  "createdAt": "2019-08-24T14:15:22Z",
  "updatedAt": "2019-08-24T14:15:22Z"
}

{
  "statusCode": 400,
  "code": "VALIDATION_FAILED",
  "message": "name should not be empty, price must be a positive number",
  "timestamp": "2026-08-23T10:15:00.000Z",
  "path": "/api/v1/tags"
}

{
  "statusCode": 401,
  "code": "UNAUTHORIZED",
  "message": "Invalid or expired credential",
  "timestamp": "2026-08-23T10:15:00.000Z",
  "path": "/api/v1/tags"
}

{
  "statusCode": 403,
  "code": "INSUFFICIENT_SCOPE",
  "message": "API key does not have the required scope: products:write",
  "timestamp": "2026-08-23T10:15:00.000Z",
  "path": "/api/v1/tags"
}

{
  "statusCode": 429,
  "code": "RATE_LIMITED",
  "message": "Too many requests",
  "details": {
    "retryAfterSeconds": 12
  },
  "timestamp": "2026-08-23T10:15:00.000Z",
  "path": "/api/v1/store"
}