Coupon recipes
Ready-made coupon campaigns you can copy, covering a first-order welcome promo code (and why a coupon cannot be first order only), time-limited sitewide promo, scheduled Black Friday, influencer attribution, and a fixed-amount high-AOV pull.
Copy-paste campaigns that work. Pick the recipe closest to your goal, open Coupons → Add Coupon, plug in the exact fields listed, and you're live. Then tweak from there. New to coupons? Start with the Coupons guide first. For discounts that apply automatically with no code, see Discount rule recipes.
First-order discount: a welcome promo code for new customers
- Code:
WELCOME10 - Type: Percentage 10%
- Limits: 1 use per customer, no Total Uses cap
- Distribution: Email signup → autoresponder
A coupon you create here cannot check that it is the customer's first order. Per Customer = 1 stops one person using the code twice, but a customer who has ordered many times before can still use it once. There is no "first order only" switch on a coupon or a promo code. There are two ways to get a real first-order rule:
- A personal welcome code for each newsletter signup. The Welcome discount for newsletter signups has a First order only option, which refuses the code for anyone who has ordered before (judged by email or customer account).
- An automatic discount with no code. A discount rule with the First Order condition applies by itself to a customer's first order. Customers do not type anything.
Time-limited sitewide promo
- Code:
SUMMER25 - Type: Percentage 25%
- Min Order: $50 (avoid giving 25% off a $5 sticker)
- Max Discount: $100 (cap the worst-case revenue hit)
- Validity: Start = today, End = 14 days from today
- Total Uses: 500 (cap the campaign size)
Black Friday, scheduled ahead
- Code:
BLACKFRIDAY - Type: Percentage 30%
- Status: Scheduled, with a Start Date on the morning of the sale, because the date is what holds it back
- Validity: Start Date = Nov 27, End Date = Nov 30 (both are whole days on your store clock, so the coupon works from 00:00:00 on Nov 27 until 23:59:59 on Nov 30)
- Max Discount: $100
- Per Customer: 1
Influencer attribution
- Code:
INFLUENCER15 - Type: Percentage 15%
- Limits: none. For payout, read the coupon's Used column in the coupons table (click the cell for the usage panel). Store-wide coupon performance sits on the main Dashboard, under the Promotions tab. There is no per-coupon "Performance" tab.
- Distribution: Hand the code to the creator
Fixed-amount high-AOV pull
- Code:
SAVE50 - Type: Fixed Amount $50
- Min Order: $200 (encourages bigger carts)
- Per Customer: 2
What's next?
- Coupons is the full create-and-manage guide.
- Discount rule recipes are automatic-discount patterns (BOGO, volume, free shipping, bundles).
Track redemptions
Read the live Used counter, adjust the total and per-customer usage caps, and see which coupons are about to run out.
Welcome discount for newsletter signups
Give everyone who confirms a newsletter signup their own one-time promo code, how to set the discount and expiry, who is eligible, and what to do when the email never arrives.