Brainerce HelpBest-sellers report
See which products bring in the most revenue, and spot what to restock or promote.
Find your top products on the Dashboard. Open it from the sidebar, choose a period at the top, then open the Products & Customers tab.
Top products
The Top Products card lists your top five products for the selected period, ranked by revenue, with the amount each one brought in and its profit margin beside it. Change the period at the top of the Dashboard (Today, Last 7 days, Last 30 days, or a custom range) and the ranking updates.
What "revenue" means on this card
It is the product's own line total, its price multiplied by the quantity sold, added up across the period. Three things follow, and they are the reason this card will not add up to the Revenue figure on the Operations tab:
- Shipping is not counted. Delivery charges belong to the order, not to any product, so they never appear here.
- Only paid orders count. Unlike the Revenue card, an order awaiting a bank transfer or marked cash-on-delivery is left out of Top Products until it is marked paid. Cancelled, refunded and test orders are excluded from both.
- The period is a rolling window, counted back from right now. "Last 7 days" is the last 168 hours, not last calendar week.
The ranking is by money, not by units, and the card shows five products. A single expensive item can outrank one that sold ten times as many pieces, and units sold are not shown here at all, so do not read this card as a restocking list. The green/red badge beside each amount is that product's profit margin; -- means you have not set a cost price on it.
Very large stores: this card reads at most 10,000 orders from the selected window. Above that, pick a shorter period or the ranking will be based on a partial slice with no warning on the page.
Also on this tab
The Products & Customers tab puts best-sellers alongside the context you need to act on them:
- Customers. New vs. returning, repeat-purchase rate, and average orders per customer.
- Inventory alerts. How many products are low or out of stock.
- Sales by day. Which day of the week sells best.
Put it to work
- Make sure your top sellers stay in stock. See Adjust stock.
- Feature them in a promotion. See Coupons and discounts.
What's next?
Need help reading your reports? Email [email protected].