Plans & limits

Every store is on a plan, and each plan sets how much you can do: products, orders, sales channels, team members, AI credits, and storage. This page lists the real numbers and explains exactly what happens when you reach a limit. To change plans, see Upgrade your plan.

Compare plans

On the Free plan, AI credits are also capped at 5 per day (whichever runs out first applies). Paid plans have no daily cap, only the monthly allowance.

There is no variant limit per plan, Free included. No plan puts a number on how many variants your store holds. The one cap is per product, on every plan alike: one product holds at most 500 variants. A product that needs more options than that is split into more than one product. The table above lists every plan limit that exists.

Prices in shekels (₪) for merchants in Israel

If you sign up from Israel, Brainerce quotes and charges your plan in shekels (₪) instead of dollars. These are fixed prices, not the dollar price converted at today's exchange rate, so they do not move when the dollar does. Shekel prices include VAT. Brainerce does not add VAT on top at checkout: the price shown is exactly what you pay.

The limits (orders, products, channels, team members, AI credits, storage) are identical in both currencies. Only the price and the currency change.

Your account is billed in one currency, and it cannot be switched from the dashboard. The first paid plan decides it. If your account already pays in dollars, it stays in dollars for every store you add and for AI credit packs, even if you are in Israel. If it pays in shekels, it stays in shekels. To change currency, email [email protected].

Visiting from outside Israel? You are quoted in dollars. The price list follows where you are connecting from, not the language of the page: a Hebrew-language page can still show dollars.

Warehouses. Multi-location stock lives under Inventory → Warehouses, and the number in that row is enforced: a store cannot create more warehouses than its plan allows (Free 1, Pro and Growth 5, Enterprise unlimited). If you never create a warehouse, stock stays one number per product or variant. See Warehouses, suppliers and purchase orders.

Sales channels vs. stores. A sales channel is a connected storefront (for example, an AI-built storefront) that sells from one store. Each store is billed separately on its own plan, so you can run a Free store and a paid store side by side.

Transaction fees: Brainerce takes no cut of your sales

Brainerce charges no transaction fee, no commission and no percentage of your sales, on every plan, Free included. You pay the plan price and, on paid plans, the extra-order price listed above. That is the whole bill from Brainerce, however much you sell: a store selling ₪1,000,000 a month pays Brainerce the same plan price as a store selling ₪10,000, apart from any orders over the plan's monthly allowance.

What you still pay is your payment provider's processing fee (Stripe, Cardcom, Grow, Morning, Sola, Takbull). That fee goes to the provider, not to Brainerce, and its rate depends on your agreement with them. Brainerce does not add anything on top of it.

What happens when you hit a limit

When you try to go past a plan limit, a window titled "You've reached your plan limit" opens. It names the limit (products, sales channels, team members, warehouses, AI credits or storage), shows "N of limit", what the next plan gives you, and an Upgrade plan button (or "Upgrade to Growth"), with Maybe later to dismiss it. A feature that needs a higher plan opens the same window with "This feature requires Pro or higher." Only the account owner gets a working upgrade button; see below.

Which orders count toward your monthly orders

• Counted: every order placed through your storefront checkout or created by hand in the dashboard, while it is Pending, Processing, On hold, Paid, Shipped, Delivered, Completed or Fulfilled.
• Test orders are counted too. An order placed on a test sales channel (sandbox payments) uses up one of your monthly orders, so on Free ten test orders block real checkouts for the rest of the cycle. On Pro and Growth a test order uses up allowance but is never billed as overage.
• Not counted in your allowance: drafts, and Cancelled, Refunded and Partially refunded orders. Cancelling a Free-plan order frees a place.
• Imported orders never count. Orders brought in by the Migration Tool from Shopify or WooCommerce are a record of sales you already made and were already paid for somewhere else, so they do not use up your monthly orders and they cannot trigger the Free-plan hard stop. Imported products are different: they do fill your product slots, because they become live products you can sell.
• On Pro and Growth, overage is fixed when the order is created. Each non-test order is written to a ledger the moment it is placed, and that entry is never removed. Cancelling, refunding or deleting an order later does not lower your overage bill, even though the order drops out of the count the dashboard shows against your allowance. The banner's "orders counted for overage" line is this ledger, which is why it can be higher than "orders used".

What your customers see when a Free store reaches 10 orders

Once your Free store has taken 10 orders in the cycle, the checkout does not open. A customer who clicks Checkout sees a message that the store is not accepting new orders right now, before entering any card details, so nothing is charged and no payment is taken without an order. Browsing, the cart and product pages keep working; only starting a checkout is refused.

• It is not a payment error. The customer's card is never involved, so there is nothing to refund.
• There is no "pay anyway" or overage on Free. Paid plans (Pro and Growth) never stop checkout; extra orders are billed as overage instead.
• It lifts by itself. Orders come back when the cycle resets, and within moments of upgrading your plan.
• Orders that were cancelled or refunded do not count, so cancelling one can free a place.
• One narrow exception. A customer who was already on the payment page when your 10th order came in, or who pays at the same moment as it, can still be charged. If you ever see a payment in your payment provider with no matching order in Orders, email [email protected] with the time and amount so it can be sorted out.

You'll see a banner in the dashboard as you approach your order cap, so a hard stop never comes as a surprise. The same banner appears if a payment fails and the store is paused.

Everyone on the team sees the banner, but only the account owner gets a button on it. If you are a Manager, Staff or Viewer, the banner tells you what has happened and says to ask the account owner. There is no Upgrade or Update payment button for you, because changing the plan or the card is account-owner-only and the link would only be refused. That is deliberate, not a broken banner. Pass it to whoever owns the account; if that is unclear, see who can change the plan or the card.

When limits reset

• Free plan. AI credits reset daily (at 00:00 UTC) and monthly on the 1st; order count resets monthly.
• Paid plans. Your monthly order allowance refills on the same day-of-month you started, including on annual plans (an annual subscription still gets a monthly allowance; it just bills once a year). AI credits on Pro and Growth do not reset: each month's grant is added to your balance and unused credits roll over.

Deleting a store does not reset your order count

If you delete a Free store and create a new one in the same month, the new store does not start again at 0 of 10 orders. The orders you already took that month follow your account, so the new store opens with them already counted. This is deliberate: the Free allowance is 10 orders a month, not 10 orders per store you happen to create.

Two details worth knowing:

• Only the same month counts. A store you deleted in an earlier month contributes nothing. On the 1st of the month the count starts at 0 again, as it always did.
• If the store you deleted was on a paid plan, its orders for that month can count against a new Free store, because deleting a store cancels its subscription and the store then drops to Free. If you had 200 orders on Pro this month and then open a Free store, that Free store can already be over its 10 and will not take orders until the 1st. Upgrading the new store lifts it straight away.

Deleting a store is covered in Suspending or deleting your store.

How many stores you can create

There is a cap on how many stores one account can create in a rolling 30 day period, separate from how many stores you are allowed to have open at once. On the standard setup that cap is 5 stores per 30 days, which leaves room to set a store up, throw it away and start over more than once. Deleted stores still count towards the 30 day total, so delete and recreate is bounded too.

If you hit it you will see a message saying you have created too many stores recently. That is not a permanent block and it is not a billing problem. Email [email protected] and we can raise the cap for your account, or open the store for you.

Downgrading

A move to a lower plan takes effect at the end of your billing period, not the moment you ask. Until that date you keep your current plan and all of its limits, and you can take the switch back from Settings → Billing. After it lands, the rest of this section applies.

Moving to a lower plan never deletes anything. If you're above the new plan's limit (say, 40 products on a plan that allows 20), your existing items stay put; you just can't add new ones until you're back under the cap or upgrade again.

One thing does become unavailable: dropping to Free freezes your AI credit balance, purchased packs included. The credits are still yours and return the moment you upgrade, but they can't be spent on Free.

What's next?

• Upgrade your plan
• AI credits

Not sure which plan fits? Email [email protected] and we'll help you choose.