CustomersCustomers

Customers

View customer profiles, purchase history, contact inquiries, and manage loyalty, all in one place.

Every customer who places an order or signs up on your storefront gets a profile in Brainerce. The Customers section gives you a full view of who they are and what they've bought.

What's in a customer profile

  • Contact details: name, email, phone, and billing/shipping addresses.
  • Order history: every order, its status, and total spend.
  • Lifetime value: total revenue attributed to this customer.
  • Tags: labels for segmentation (vip, wholesale, at-risk).

Contact inquiries

Customers who submit a contact form on your storefront appear under Customers → Inquiries. Each inquiry shows the message, the customer's email, and the date. You can mark inquiries as resolved and reply directly from the dashboard.

Newsletter signup

If your storefront has a newsletter popup or an email box in the footer, those addresses land here too, marked Not subscribed until the person clicks the confirmation email Brainerce sends them. See Newsletter signup.

A contact form named "Newsletter" is a different thing: it files a message under Inquiries and never creates a subscriber.

Loyalty & Rewards

Customers → Loyalty is Brainerce's built-in points program: customers earn points on every storefront purchase and redeem them for discounts, with VIP tiers, engagement bonuses, a referral program, and automatic birthday gifts on top.

Orders you create by hand in the dashboard award no points. If you need to credit one, use a manual points adjustment on the customer. See the Loyalty & Rewards guide.

Next steps