Customers
View customer profiles, purchase history, contact inquiries, and manage loyalty, all in one place.
Every customer who places an order or signs up on your storefront gets a profile in Brainerce. The Customers section gives you a full view of who they are and what they've bought.
What's in a customer profile
- Contact details: name, email, phone, and billing/shipping addresses.
- Order history: every order, its status, and total spend.
- Lifetime value: total revenue attributed to this customer.
- Tags: labels for segmentation (
vip,wholesale,at-risk).
Contact inquiries
Customers who submit a contact form on your storefront appear under Customers → Inquiries. Each inquiry shows the message, the customer's email, and the date. You can mark inquiries as resolved and reply directly from the dashboard.
Newsletter signup
If your storefront has a newsletter popup or an email box in the footer, those addresses land here too, marked Not subscribed until the person clicks the confirmation email Brainerce sends them. See Newsletter signup.
A contact form named "Newsletter" is a different thing: it files a message under Inquiries and never creates a subscriber.
Loyalty & Rewards
Customers → Loyalty is Brainerce's built-in points program: customers earn points on every storefront purchase and redeem them for discounts, with VIP tiers, engagement bonuses, a referral program, and automatic birthday gifts on top.
Orders you create by hand in the dashboard award no points. If you need to credit one, use a manual points adjustment on the customer. See the Loyalty & Rewards guide.
Next steps
Order custom fields
Add internal tracking fields to every order, such as reference numbers, handling notes, client POs, or any data your team needs to record per order.
View and edit a customer profile
Find a customer, see their order history and lifetime value, edit their details, and organize them with tags.