BOBO, your AI agent

BOBO is Brainerce's built-in AI layer. Instead of navigating menus, you describe what you want and BOBO handles it: "add 20% off all sneakers this weekend", "show me last month's best-sellers", "update the stock on SKU-123 to 50 units".

What BOBO can do

• Answer questions like "how many orders did I get this week?" or "which product sold the most in January?".
• Take actions: create coupons, update product prices, adjust stock, publish products.
• Get a daily briefing. Set up a Daily schedule and BOBO summarizes the previous day: revenue, new orders, low-stock alerts, and anything that needs your attention. Nothing arrives until you create that schedule yourself. See Set up a daily briefing.
• Schedule tasks, such as "remind me to disable the SUMMER25 coupon on July 1st". A schedule runs at most once an hour and cannot delete, cancel, email customers or spend money on its own. See Schedules.
• Work with photos and files you attach. Send a product photo, a screenshot of a price list or a PDF catalogue and BOBO describes it, reads it, or turns it into products. See Send BOBO a photo, a price list or a PDF.
• Edit a product photo. Remove the background, put the product on a clean studio background, or improve its quality, and check the result before anything changes. See Edit a product photo with BOBO.
• Run the everyday jobs of the store by chat: orders (change the status, fulfil, refund, mark as paid), customers and their addresses, stock and warehouses, shipping zones and rates, tax rates and the tax setup, vouchers and automatic discounts, gift cards, loyalty, donations, pages and blog posts, email templates and campaigns, translations, SEO, and reports on revenue, best sellers, stock and traffic. Each change still waits for your approval.

What BOBO cannot do

BOBO is a store manager, not an administrator of your account. If you ask for one of these it tells you it cannot, and where to do it instead. It does not pretend, and it does not do a different thing in its place.

• Connect or install apps, or touch credentials. BOBO can tell you which apps are installed and whether a payment provider is connected and live. It cannot install an app, connect a payment provider, enter or read an API key, password or token, or switch a provider between test and live mode. Do these in the dashboard under Apps. Until a payment provider is live, your store cannot take real payments, and BOBO will say so rather than work around it.
• Change your plan, billing or card. BOBO can show how many AI credits you have left. Upgrading, downgrading and paying are done by the account owner under Settings → Billing. See Upgrade your plan.
• Manage your team. BOBO cannot invite, remove or change the role of a team member. That is Settings → Team.
• Create API keys or webhooks, or read a signing secret. BOBO can list your webhooks and say whether they are healthy. Creating, editing, pausing and resending them is done under Settings → Webhooks, and API keys under Settings → API keys.
• Back up or restore the store. Use Settings → Backup.
• Manage events on a store where Events is not switched on. Events are in a limited rollout, so BOBO has no events actions until Brainerce has opened the module for your store. Where it is on, BOBO can create and edit events and read their registrations, and it asks for your approval before it cancels a whole event or refunds a registration. It cannot download the attendee CSV: that is a button on the Events page. See Events.
• Give a customer a company field or a personal discount. A customer has no company field, so BOBO saves the company name in the customer's extra data (metadata) and tells you so. A customer has no personal discount either. A discount for a group of customers is a discount rule aimed at a customer tag: BOBO can tag the customers and offer to create that rule as a separate step you approve.
• Do anything your role does not allow. See BOBO says I don't have permission to do that.
• Change anything without your approval in a chat. See the approval flow below.

BOBO never keeps a password or a key in what it remembers about you (see Does BOBO learn about me while we chat?).

Can I hire more AI agents or build an AI team?

No. BOBO is the only AI assistant in Brainerce, and there is nothing to hire. There are no separate Marketing, Inventory, Analytics or SEO agents, no custom agents to build, and no Team management screen. Whatever you want done, you ask BOBO in the same chat.

To manage BOBO itself, click BOBO's name at the top of the AI panel to open its settings page. That is where you see what BOBO knows about your store, manage its Schedules and check your AI credits. The icons next to the name are New chat (+) and Chat history (the clock).

How do I see what BOBO has learned, or change what it knows about my store?

Click BOBO's name at the top of the AI panel. The page that opens has four sections, listed down the left side (on a phone, as a row of buttons across the top):

• Overview: Scheduled runs so far and Active schedules, a shortcut into each section, and a card "Teach BOBO your store in three steps": write BOBO its instructions, ask for a first task (it suggests "Give me a quick overview of the store") and let it run on its own (ask for a daily summary).
• Instructions: one box where you write, in your own words, how BOBO should work in your store: policies, tone, rules. BOBO reads all of it before every answer. These are instructions for BOBO, the assistant you talk to in the dashboard. They are not the instructions of the chat bot your shoppers talk to on your storefront, which has its own settings. What you write guides BOBO's answers and suggestions but never overrides Brainerce's own rules, such as the approval step.
• Schedules: your scheduled tasks, where you can run one now, pause it or delete it.
• Activity: the recent runs of your scheduled tasks and what each one did. Things BOBO does while you chat with it are not listed here; they stay in your chat history.

On a new chat, the link Tell BOBO how to work in your store opens Instructions directly. There is no separate brain icon in the panel header any more.

Does BOBO learn about me while we chat?

Yes, quietly, and you do not have to say "remember". When you mention in passing how you like to work (short answers, a warm tone, the hours you are free, who your customers are), BOBO keeps it and uses it in later chats. It only keeps what you said about yourself, never a one-off instruction for the task at hand, and never a password or a key.

• There is no screen for it and no inbox of suggestions to approve. It happens in the background, so there is nothing to review or clean up.
• You can ask in the chat at any time. "What do you remember about me?" lists what BOBO holds, and "forget that" removes it.
• A long list is tidied automatically. When BOBO has more notes than it can use, it merges them into fewer, fuller notes without dropping anything, and old chats are folded into short summaries it can still search. You do not need to clean anything up.
• Your instructions stay yours. BOBO never edits the rules, policies or Q&A you wrote in Instructions. The only part it keeps up to date by itself is the Merchant Profile block (how you like to work), at most once a week, and only for a store with enough recent chats. You can read that block and edit it in Instructions.
• Choices you make are remembered too, so BOBO asks less. If BOBO asks you to choose (for example whether to translate new content, or how to round prices when it changes them by a percentage) and you tick "Remember my choice", it does not ask again. There is no separate screen listing these choices. For rounding, the saved choice is already selected on the next approval card and you can pick another one there.
• A remembered preference never switches off the approval step. "Don't ask me, just do it" is not saved. Every change to your store still shows a card for you to approve.

Your AI credits are shown on a card at the bottom of the left side (at the bottom of the Overview on a phone). Click the card to add credits or change plan. When you are running low, a warning bar also appears above the message box. The message box itself shows no credit counter.

How do I change BOBO's picture?

Click BOBO's name at the top of the AI panel, then click BOBO's picture (it has a small pencil on it). A small panel opens right under the picture, with its own scroll, and three ways to change it:

• Characters: pick one of the ready-made characters, or the first one to go back to BOBO's own. Free and instant.
• Upload your own: choose a PNG, JPEG or WebP image up to 5MB, for example your logo. Free.
• Draw one with AI: optionally describe what you want, then click Draw it. It uses a small amount of AI credit (a fraction of one credit), and nothing is charged if the drawing fails. See AI credits.

The new picture replaces BOBO's picture everywhere: the panel header and the chat. It is the same for everyone on your store, and it does not change how BOBO answers.

Open, move and hide the BOBO panel

• Open it with the round AI Assistant bubble on the screen, or with Ctrl + K (⌘ + K on a Mac). The same keys close it again.
• Move the bubble by dragging it; it remembers where you left it in this browser.
• Hide the bubble by right-clicking it and choosing Hide AI assistant. It comes back when you reload the page; it is hidden for the current visit only, so you cannot lose BOBO for good by accident. You can still open BOBO with Ctrl + K.
• Switch the layout with the button at the top of the panel: Side panel docks BOBO to the side while you keep working, Centered opens it as a large window. Ctrl + \ (⌘ + \) does the same from the keyboard. On a phone the panel always fills the screen and the button is not shown.
• Close it with the X, or with Esc (Esc does nothing while you are typing in a field, so a half-written message is not lost).
• The header also has New chat (+), Chat history (the clock) and, once you have any, a small Schedules menu. Chat history lists your earlier conversations with their message counts; an empty list reads "No conversations yet".
• Under each BOBO answer: Copy, Regenerate, and the thumbs Good response and Bad response, which send feedback to us. While BOBO is answering, Stop cancels it.
• In the message box, Enter sends and Shift + Enter starts a new line. The paperclip attaches files (see Send BOBO a photo, a price list or a PDF), and typing / opens the quick actions (see Quick actions).

How to use BOBO

Open the AI assistant from your dashboard and type naturally. BOBO understands Hebrew and English.

When you refer to a product, category, or coupon by name, type the name exactly as it appears in your store. BOBO matches names literally, so it will not find a Hebrew product by its English translation, or an English one by its Hebrew name.

Approval flow: In a chat, before BOBO takes any action (creating, updating, or deleting data), it shows you a summary and asks for your approval. You can edit the plan before confirming. A scheduled BOBO run works differently: it acts on the approval you gave when you created the schedule, rather than asking again each time. It still never deletes or cancels anything on its own.

BOBO says I don't have permission to do that

BOBO checks your role before it makes a change. For most changes, if your role does not let you make it by clicking through the menus, asking BOBO to make it for you is refused as well. You get a short message saying you do not have permission and to ask a store owner, rather than a plan to approve.

The refusal comes before the approval card, not after it. So this is not the approval step described above changing its mind: you never see a plan at all. If BOBO showed you a plan and you approved it, permissions were not the problem.

What this means per role, at the default settings:

• Viewer: BOBO is closed to you entirely. The Viewer role does not include Use AI Assistant, so there is nothing to ask it.
• Staff: everyday work still goes through. You can ask BOBO to edit products and their options, update stock, move orders along and fulfil them. Ask it for a gift card, a loyalty change, a pricing formula, a donation setting, a standing order, a blog post, a page or an email campaign and it refuses: those need a Manager or the store owner.
• Manager: nearly everything, but gift cards and donations are not in the Manager role by default, so asking BOBO to issue a gift card is refused until the owner ticks those permissions on your member record.
• Owner: everything.

This is not a setting on BOBO and there is nothing to switch off. The fix is a permissions change on the person, made by a store owner under Settings → Team. See Team and permissions.

To close the assistant to someone completely, untick Use AI Assistant on their member record under Settings → Team, or move them to Viewer. Without that permission there is nothing for them to ask.

If your role changed recently and an external tool stopped working too, that is a related but separate thing: a ChatGPT or Claude connection made over MCP is cut off by a role change and has to be set up again. See Removing someone also disconnects their ChatGPT or Claude connection.

Why BOBO asks me to type a number instead of clicking Approve

Once a single action would touch 10 or more items, the approval card stops accepting a plain "yes" and asks you to type the exact number back. The card shows "Type 40 to confirm the scope" next to a small box; type 40 into it and only then does the Approve button work. The box takes digits only: spelling it out in words, or adding the word "categories", is not possible and not needed.

This is not a glitch and there is no setting to switch it off. It exists because "yes" is the easiest thing in the world to type by reflex, and a bulk delete is the hardest thing to undo. Typing the number is the one moment you are forced to read how big the job actually is.

The number on the card is the real count, taken from your live store at that moment. It is not an estimate. If it says 40 and you were expecting 6, that gap is the warning: close the card and ask BOBO to show you the list before you approve anything.

It applies to deletes and to bulk edits alike: deleting products, categories, brands or variants, and bulk price or status changes. Below 10 items you get an ordinary Approve button.

Next steps

• Set up a daily briefing
• AI credits
• Want an external tool like Claude Desktop, Cursor, or ChatGPT to manage your store directly instead? That's a different feature. See Connect an AI assistant over MCP.