Create your store

A store in Brainerce is one brand or storefront: its own products, its own orders, its own customers, its own settings. Most merchants start with one and add more later.

Create your first store

When you first sign in, Brainerce walks you through a short setup wizard (not a single dialog). Every step has sensible defaults, and you can change anything later in Settings:

Store basics: your store name, country, default currency, and default language (add more languages later). Multi-region stores can add extra regions here too.
Modules. Pick which features are switched on for your store (toggle them later under Settings → Modules). A preset gets you started fast.
Tax. Choose whether to collect tax and whether your prices include tax (VAT-style, common in IL/EU) or have tax added at checkout (US-style). You can add a first tax rate here.
Shipping. Set a basic shipping rate and an optional free-shipping threshold. Skipped automatically if you sell only digital products.
Email. Set the "from" name your customer emails are sent as.
Summary. Review and finish.

Your store is created and you land on your store dashboard.

Get to know the dashboard

The left sidebar is your map. Here's what each section does:

Section	What lives here
Dashboard	Sales overview, recent orders, key metrics
Products	Catalog, variants, modifiers, bulk import
Inventory	Stock levels, low-stock alerts
Orders	Order list, fulfillment, refunds, returns
Customers	Customer accounts, segments, addresses
Coupons	Discount codes and promotions
Discount rules	Advanced cart rules, BOGO, tiered discounts
Sales Channels	Your vibe-coded storefronts and connected platforms
Apps	Payment providers, shipping carriers, marketplace apps
Settings	Branding, taxes, languages, team, billing

The Brainerce dashboard showing Revenue, Profit, Orders, Average Order Value, and Conversion Rate cards, a revenue chart, Smart Insights, and the Operations / Products & Customers / Promotions / Traffic tabs

Almost every screen above is built around a data table. Before you dive in, take two minutes to learn how tables work: drag columns, pin them, hide them, and use the 3-dot table settings menu:

→ Working with tables

Switching between stores

If you create more stores later, switch between them with the store picker at the top-left of the sidebar.

Working on two stores at the same time

Each browser tab remembers its own store. Open a second tab, switch it to a different store, and you can work on both at once. Changing store in one tab never moves the other tabs, so nothing you do in one of them lands on the wrong store.

Each tab is named after the store it is showing, so you can tell your open stores apart from the browser's tab strip without clicking through them.

The ↗ button beside a store in the picker opens that store straight into a new tab, on its dashboard.

A tab you open fresh starts on the store you last picked.

Sending a link to a specific store

Add ?store= and the store's id to any dashboard address and the link opens in that store, for example /products?store=cmsn9sue7.... Usually the address bar already shows it, so copying what is there is enough, for a bookmark of your own or for someone on your team. A few screens tidy their own address and drop the ?store= part, so glance at the link before you send it.

A link is not an invitation. Whoever opens it still has to be signed in and be a member of that store, and if they are not, the page stays empty for them. To actually give someone access, invite them under Team and permissions.

Running multiple stores

Brainerce is built for multi-brand operators, so you can run several stores from one login and manage team permissions per store. A Free store is limited to one per account; add more stores on a paid plan, where each store is billed separately on its own plan. See Plans.

Next step

Now that your store exists, fill it with something to sell:

→ Add your first product