Create your store

A store in Brainerce is one brand or storefront: its own products, its own orders, its own customers, its own settings. Most merchants start with one and add more later.

Create your first store

When you first sign in, Brainerce takes you through a short path with three screens (the top of each shows "Step 1 of 3" and so on), then drops you into your store dashboard:

1. Choose a path. The screen is titled "Let's connect your site to Brainerce" and offers two cards. I want to build a new store is the one selected by default: Brainerce starts a new store and prepares the instruction an AI tool uses to build your site. I have a designed store is for a site that already exists: you connect it to Brainerce instead of building a new one. You do not pick a build tool: the same instruction works in Claude Code, Lovable, Cursor, ChatGPT and similar tools. Below the Continue button there is a link, I'd like to explore the system first, which creates the store and takes you straight to the dashboard without connecting anything. That link only appears the first time, not when you add a further store.
2. Store details. Your store name, country and currency. The country and the currency are both searchable lists: click the field and start typing ("shekel", "ILS", "Israel"). The currency follows the country, and you can change it. Nothing is created until you continue from this screen, and then the store and a test channel are created together. A test channel does not receive real orders.
3. Connect. The screen has two numbered blocks. Block 1 is the MCP address, with a Copy the address button and a row of small marks for AI assistants beside the label: hover or click one to see how that assistant adds an MCP address. Block 2 is Your instruction, with a Copy the instruction button: paste it into your AI tool after the address is added. Under the blocks a status updates by itself (waiting, checking that products are read, connected, or an error with a link to the channel settings). See Connect a storefront for what the status means.

Pick the currency before you add prices. Currency and country can be changed later under Settings → General, but changing the currency only relabels every price: nothing is converted (100 ILS becomes 100 EUR). See General store settings.

Tax, shipping, email and modules are no longer asked during sign-up. The store starts with sensible defaults (all modules on, no tax rate, no shipping zone), and you finish them from the Get ready to sell button in the dashboard header before you sell for real. Language, extra regions and branding are under Settings.

The Get ready to sell button

Once you are in the dashboard, a button in the header called Get ready to sell shows how far the store is from taking real orders (for example 1/6). Click it to open Getting your store ready to sell. It has two groups:

• Needed before real orders: connect your store to your website, set up a payment provider, configure shipping, set up tax rates.
• Recommended: add the business address your marketing emails must show, and add your first product.

Each row has a button that takes you to the right screen. While your site is still connecting, the connect row opens your instruction and the live status right there in the panel, so you never have to go back to the first-run screens. The button disappears by itself once every row under "Needed before real orders" is done. The recommended rows do not keep it on screen. A team member only sees the rows they are allowed to act on, so a Viewer or Staff member may see a shorter list than the owner.

Progress is saved on your store, not in your browser: close the tab, open the dashboard on another device, and the Get ready to sell panel takes you back to your connect step. Creating the store twice by clicking again is not possible.

If you are invited to someone else's store, you are not sent to create one.

Get to know the dashboard

The left sidebar is your map. Here's what each section does:

Some sections only appear when their module is switched on in Settings → Modules, and a team member only sees the sections their role allows.

The MCP button in the top bar (with the theme switch and the notification bell) opens a small window with the MCP address and steps for connecting an AI assistant to your store. See MCP.

Almost every screen above is built around a data table. Before you dive in, take two minutes to learn how tables work: drag columns, pin them, hide them, and use the 3-dot table settings menu:

→ Working with tables

Switching between stores

If you create more stores later, switch between them with the store picker at the top-left of the sidebar.

Working on two stores at the same time

Each browser tab remembers its own store. Open a second tab, switch it to a different store, and you can work on both at once. Changing store in one tab never moves the other tabs, so nothing you do in one of them lands on the wrong store.

Each tab is named after the store it is showing, so you can tell your open stores apart from the browser's tab strip without clicking through them.

The ↗ button beside a store in the picker opens that store straight into a new tab, on its dashboard.

A tab you open fresh starts on the store you last picked.

Sending a link to a specific store

Add ?store= and the store's id to any dashboard address and the link opens in that store, for example /products?store=cmsn9sue7.... Usually the address bar already shows it, so copying what is there is enough, for a bookmark of your own or for someone on your team. A few screens tidy their own address and drop the ?store= part, so glance at the link before you send it.

A link is not an invitation. Whoever opens it still has to be signed in and be a member of that store, and if they are not, the page stays empty for them. To actually give someone access, invite them under Team and permissions.

Running multiple stores

Brainerce is built for multi-brand operators, so you can run several stores from one login and manage team permissions per store. An account can hold one Free store at a time, and as many paid stores as you like next to it. Each paid store is billed separately on its own plan. See Plans.

Paid stores never use up your Free store. If you own one or several Pro or Growth stores and no Free one, Add store lets you open a Free store with no payment page. If you already have a Free store, a second one is not possible: Add store takes you to the plan page instead, where the Free card says so, and the way forward is a paid plan for the new store or an upgrade of the Free one.

If your account's store limit was raised, that number is how many Free stores you can hold at once, and Add store opens the new one straight away, with no payment page, until you reach it. Each Free store keeps the Free plan's 10 orders a month; upgrade that store if it needs more.

Next step

Now that your store exists, fill it with something to sell:

→ Add your first product