Content pages and blog

Write FAQs, footers, announcements and static pages once and let every storefront read them, plus publishing blog posts.

Two sidebar entries hold the words on your storefront that aren't product copy.

Content

Content holds reusable pieces your storefront reads: edit once, and every site that uses it updates.

There are six kinds:

Type	Typical use
FAQ	Question-and-answer lists.
Footer	Footer links and text.
Header	Header text and navigation copy.
Announcement	The bar across the top of the site: sales, shipping cut-offs, holiday notices.
Rich text	A block of formatted copy a storefront can drop anywhere.
Page	A full static page: About, Shipping Policy, Terms.

Create one with New content, pick the type, and write it. Each entry is Draft or Published; only published entries reach your storefront. Publish asks you to confirm and says the entry appears on every connected storefront within about 5 minutes, not instantly. Unpublish moves it back to draft and storefronts fall back to their defaults until you republish.

Who can do what. Opening Content needs View content; creating, editing, publishing and deleting need Manage content. Owner and Manager have both. Staff and Viewer can only look.

Fields every entry has

Field	What it takes
Name	An admin-facing label, up to 200 characters. Not shown on your storefront.
Key	Lower-case letters, digits and hyphens, starting with a letter, up to 64 characters (`main`, `shipping-faq`). It cannot be changed after you save. Use `main` for the primary entry of a type: a new Header or Footer starts with `main`, and any other type starts with `main` only while it has none, then `main-2`, `main-3`. Two entries of the same type cannot share a key ("Key already in use for this type").
Description	Optional admin note, up to 1000 characters.
Sales channels	Empty means visible on every channel. Pick channels to restrict it, up to 50.
Position	A whole number, 0 or more, the sort order within the type.
Status	Draft (admin only) or Published.
Custom fields	Optional extra key and value pairs your storefront can read. A key starts with a lowercase letter and uses letters, digits and underscores only; a value is text.

The list shows every entry in one table, with columns for Name, Key, Type, Description, Status, Channels ("All channels" or a count), Position, Items (the number of questions in an FAQ, columns in a footer or navigation items in a header; a dash for the other types), Custom fields (a count) and Updated. The search box at the top of the dashboard narrows the list by name, key, description or type. There is no type filter and no Translations column on the list: to see only one type, type its name from the Type column into the search box, and open an entry to see its translations when Multi-Language is on.

What each type holds

Type	Fields and limits
FAQ	1 to 200 items, each a Question (up to 500 characters) and an Answer (up to 10,000). Add question and Remove.
Footer	1 to 8 columns, each with a Column title (up to 100) and 1 to 50 links (Label up to 100, URL up to 2000, a path like `/about` or a full address). An optional Copyright line (up to 300) and up to 20 Social links (Platform up to 40 characters, URL a full address starting with `https://`).
Header	An optional Logo (Image URL up to 2000, Alt text up to 200), 1 to 30 Navigation items (Label up to 60, URL up to 2000) and an optional Call to action (Label up to 40, URL).
Announcement	Message (up to 500 characters), Severity (Info, Warning or Success), Dismissible by the user, optional Scheduling (Starts at and Ends at; the end must be after the start, otherwise the entry is not saved) and an optional Call to action (Label up to 60, URL up to 2000).
Rich text	An HTML body up to 200,000 characters. Brainerce does not clean a Rich text or Page body when you save it (that is how a custom design survives), so storefronts are expected to clean this HTML before showing it, and you should avoid inline scripts. Link and image address fields in Content (footer and header links, the announcement button, the Open Graph image) refuse `javascript:` and `data:` addresses.
Page	URL slug (lower-case letters, digits and hyphens, up to 80; leave blank to derive it from the name; a name with no Latin letters or digits, such as a Hebrew-only name, cannot be turned into a slug, so type one in Latin letters), Title (up to 200), Body (up to 500,000 characters) and an SEO section: SEO title (up to 70), Meta description (up to 200) and Open Graph image URL (up to 2000).

An empty FAQ, footer or header is refused: each needs at least one item, column or navigation entry. The FAQ, rich text and page editors have an AI Content helper that writes or improves your text and uses AI credits.

Deleting is permanent, and storefronts fall back to defaults. If a site expects your announcement entry and it's gone, it renders whatever it was built to show when there's nothing, usually nothing at all. Unpublish rather than delete when you just want something to stop showing.

Your storefront has to read it

Content entries are data, not rendered pages. An AI-built storefront fetches them through the SDK and decides how to display them. If you add an FAQ entry and nothing appears on your site, the entry is fine; the site isn't asking for it yet. That's a change to make in your storefront code (or a prompt for your AI builder).

Pages with a custom design open in text-only mode

A page built by a developer or an AI builder often carries its own design: sections, columns, classes and tracking attributes inside the page body. The visual editor cannot keep all of that. If it rewrote the page when you save, the design on your storefront could disappear, and typing one letter is enough.

This protection is on for every store, existing and new. It is only off for a store that explicitly opted out. When it is on:

A page that the visual editor would change opens in text-only mode. The editor shows the label Text only. Your design stays as it is. and lists the words of the page as blocks you can edit in place: headings, paragraphs, list items, table cells, quotes, links and buttons, and the description of an image. Nothing is changed by opening it.
Only the text you edit is written back. Every other part of the page stays exactly as it was stored. If a change could not be applied safely, nothing is changed and the editor says so.
A page that has no text to edit says There is no text to edit on this page. Use Edit HTML source for it.
Edit HTML source opens code view, where you edit the HTML exactly as it is stored. It is not reformatted. Back to text editing returns to the blocks.
An image that has several sizes set in the code cannot be replaced from the editor; it is replaced in the code.
The visual editor is not offered for these pages, and there is no button that converts them to it. Full-screen editing is not available on these stores either.
Opening a page, clicking inside it, or switching between text and code view and saving does not change the page. Saving with no change sends nothing.

Brainerce does not convert existing pages by itself, and it does not keep earlier versions of a page. Pages made of headings, paragraphs, lists, links and basic formatting open in the visual editor. A page with an image the editor inserted, a video or embedded player, a table made elsewhere, comments, or any custom design opens in text-only mode, because the visual editor would rewrite those too. If a page lost its design before this protection was on for your store, Brainerce does not keep earlier versions, so restore it from your own copy or a backup and edit it as code from now on.

Blog

Blog publishes articles. Create one with New post, write it, and publish.

As with Content, your storefront renders posts however it likes. Brainerce stores the article and exposes it through the SDK; the layout is yours.

Who can do what. Opening Blog needs View blog; creating, editing, publishing, duplicating and deleting need Manage blog. Owner and Manager have both; Staff and Viewer can only look.

The list is one table with columns Image, Title, Excerpt, Author, Category, Tags, Status, Channels, Published and Updated; dates are shown in your dashboard language. There is no title search and no Draft, Scheduled or Published filter on the list, and a post with no category simply has an empty Category cell (the word "Uncategorized" is not shown). Title, excerpt, author, category and tags can be edited in the cell; the excerpt is plain text.

Blog post fields

Field	What it takes
Title	Up to 200 characters.
URL slug	Letters (any language), digits and hyphens, starting with a letter or digit, up to 200 characters. Made from the title; must be unique.
Category	Free text, up to 80 characters.
Excerpt	A short summary for post listings, up to 500 characters.
Body	Up to 500,000 characters. The AI Content helper can write or improve it and uses AI credits. When you save, scripts, event handlers (such as `onclick`) and `javascript:` links are removed from the body and the excerpt, and so are embedded players (an `iframe` or a video tag): a blog post cannot hold one. Headings, lists, links, images, tables, quotes, code and text colour and alignment are kept.
Cover image and Cover image alt text	An image address (up to 2048 characters) and alt text (up to 200). Add cover image picks from your media library. An address that starts with `javascript:` or `data:` is refused; use a full `https://` address.
Author	Up to 100 characters.
Tags	Press Enter or comma to add each one.
Publish date	Empty publishes immediately when you click Publish. A date in the future schedules the post: its status shows Scheduled and it goes live at that time.
Sales channels	Empty shows the post on every channel. Up to 50.
Status	Draft, Scheduled or Published. Unpublish returns a post to draft.

With Multi-Language on, a Translations section holds a version of the post for each language.

Duplicate (in a post's row menu, or for several selected posts at once) makes a draft copy with "(Copy)" added to the title and "-copy" added to the slug (a post called "Summer care guide" becomes "Summer care guide (Copy)"). The copy is never published and has no publish date, so it cannot appear on your storefront until you publish it. Use it as a starting point for a similar article.

Deleting a post is permanent. Content and Blog have an Export and import button next to New content and New post for editing many entries in a file (see Edit your data in a file). It appears only when your role may export that data and the store has it switched on, so if you do not see it, ask an owner. The list also has a Channels column so you can choose which storefronts see each entry.

Every blog post has its own search and social settings, right in the post editor:

Field	What it controls
Slug	The address of the post, for example `/blog/summer-care-guide`. Auto-derived from the title; you can edit it. Renaming a slug is safe: the old address automatically redirects (301) to the new one.
SEO title	The headline Google shows for this post, up to 70 characters. Falls back to the post title when empty.
SEO description	The snippet under the headline in Google results, up to 200 characters. 150 to 160 characters works best.
OG image	The image address shown when the post is shared on WhatsApp, Facebook, or X, up to 2048 characters. Falls back to the cover image when empty.

Static Pages (About, Shipping Policy, …) have the same three SEO fields in their editor: a page's SEO section holds its title, description, and OG image.

Published posts are added to your storefront's sitemap automatically, and Brainerce pings search engines (IndexNow) the moment a post goes live, so you don't submit anything by hand. See Get found on Google for the full picture.

Which one to use

Something that appears in the furniture of the site, such as a footer, header, announcement bar or FAQ block → Content.
Something that is an article with a date → Blog.
Something that describes a thing you sell → that's a product, not either of these.

What's next?

Connect your storefront explains how a storefront reads any of this.
Media library holds images to use in posts and pages.

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