Store settings

Everything that configures your store lives under Settings, at the bottom of the sidebar. The Settings menu is grouped under these headings, and you only see the entries your role allows:

• STORE: General (name, currency, language, country, timezone, contact and social links, homepage SEO, extra languages), Branding, Modules (turn individual store features on or off) and Customer login (how your shoppers sign in).
• COMMERCE: Tax and Regions (per-region currency, payment providers, and whether prices include tax).
• COMMUNICATIONS: Email (templates, which emails are sent, sending domain, logs).
• DEVELOPERS: API keys and Webhooks (outbound event notifications).
• ACCOUNT: Billing (visible to the account owner only), your Account profile and alerts, Team & permissions and Backup (manual or scheduled export and restore).
• DANGER ZONE: suspend or delete the store.

Who sees what: General, Tax and Regions open with View store settings; Branding, Modules, Customer login and Email need Manage store settings; API keys needs View API keys; Webhooks needs View webhooks; Team needs Manage team; Billing is for the account owner only. Account, Backup and Danger Zone are in everyone's menu, but what you can do on them depends on your role. An old link to /settings/oauth goes to Customer login, and an old link to Store Brain goes to the dashboard (BOBO's instructions now live in the AI panel, see BOBO).

Common guides

• General store settings for name, currency, language, country, timezone, contact and social links, homepage SEO and extra languages.
• Branding and appearance for your logo, brand colors, fonts and tone of voice.
• Customize email templates covers the automatic emails you and your customers receive, who gets which, and your sending domain.
• Team and permissions to invite teammates, control access and see what each role can do.
• Turning features on and off explains why a section vanished from your sidebar.
• API keys and sign-in providers covers access for outside systems (API keys) and for your shoppers (Customer login).
• Webhooks let your store notify your own systems.
• Backups and restore covers snapshots, schedules, and what restore can't do.
• Suspending or deleting your store covers which of the two you can undo yourself, and what we keep either way.
• Regions and currencies explains why a payment method isn't showing at checkout.
• Media library lists every image in your store, with usage tracking and an image editor. It lives under Assets in the sidebar, not under Settings.
• Content pages and blog covers FAQs, footers, announcements, articles. They live under Content and Blog in the sidebar, not under Settings.
• Import from another platform brings a Shopify or WooCommerce catalog in, once.
• The top bar, notification bell and user menu covers the controls across the top of every page.

Related: Set up taxes, Billing & plans, Connect your storefront (wiring a storefront SDK), and Connect an AI assistant over MCP (letting Claude, Cursor, or ChatGPT manage your store, via the MCP button in the top bar).