Brainerce HelpBrands
Assign the manufacturer or label to each product, which powers brand filters on the storefront and per-brand reporting in analytics.
A brand is the manufacturer or label on the product: Anker, Apple, Nike, or your own house label. Assigning brands lets your storefront offer a filter by brand ("show me everything from Anker") and show the brand on each product.
Rules of thumb
- Assign one brand per product. The field accepts several, because it is a multi-select with no cap, but multiple brands on one product muddy your brand filters and brand reports, so pick the one that owns the product.
- If your store sells only your own products, set a single house brand or leave the field blank.
- Brands are flat (no hierarchy). Unlike categories, there is no parent/child relationship: a brand is just a name, slug, logo, and description.
The brands list
Go to Products → Brands to see all brands. The columns are Logo, Name, Platforms (the sales channels each brand is published to), Products (how many products use it), Source, Status, Created and Updated. Source says where the brand came from, and is Local for a brand you created here. Choose which columns show with the Columns button.
In the list, click a cell to edit it in place (Name and Status). The Products column is a read-only count, so assign products to a brand from the product itself, in the Brand field. The split arrow beside Create Brand offers Add via form or Add empty row, the row menu has Edit in Form, and the refresh button reloads the list. On a store with more than one language, Translate in the selection bar translates the selected brands.
Tick rows and delete them, then confirm. The brand is removed from every product that had it, and the products are kept with no brand. It cannot be undone. To stop offering a brand without losing it, switch Status off.
Don't see it in the sidebar? Brands is a module, and it can be switched off for a store; some store types start with it off. Turn it back on under Settings → Modules.
Creating a brand
Click Create Brand. The dialog has these fields:
| Field | What it does |
|---|---|
| Brand Name | Required. Shown to customers on product pages and brand filters. |
| Slug | URL-friendly identifier auto-generated from the name (anker). You can edit it before saving, and it can be changed at any time. Renaming a brand without setting a slug regenerates it from the new name, which changes the brand URL, so set the slug explicitly if you need it to stay put. |
| Description | Optional. Returned to your storefront with the brand, which can use it as a brand page's meta description and header text. |
| Logo URL | A direct web address (a valid URL) of the brand logo image (not a file upload; host the image on your CDN or any public URL). Returned to your storefront with the brand, which can show it in a brand page header or next to a brand filter. |
| Active | Toggle OFF to hide the brand without deleting it. Inactive brands don't appear in the product editor dropdown. |
| Publish to Platforms | Syncs the brand to the sales channels you pick. Toggle on per channel. Shopify and WooCommerce are not channels you can publish to. |
Click Create Brand and the brand immediately appears in the Brand dropdown when editing any product.
Brand pages on your storefront
Brainerce does not create a page for a brand. It stores the brand's name, slug, logo and description and returns them (with each product's brands) to your storefront. Whether a brand gets its own page, for example /brands/anker listing its products, is up to how your storefront was built. The starter storefront has no brand page: it offers a brand filter on the product list. Ask your developer or an AI builder to add a brand page if you want one, using the brand slug and the product list filtered by brand.
What's next?
- Categories & tags show how to organize your catalog hierarchy.
- Attributes cover Size, Color, Material and other variant-generating properties.
- Add a product to assign a brand during product creation in the Organization panel.
SEO Autopilot
Find and fix the SEO problems costing your store search traffic, across your whole catalog, instead of auditing products one at a time.
Kits (sell several products as one)
Create a kit that sells several of your products together as a single item, with a price and a sale price you set like any other product, and stock always worked out from the contents.