SEO Autopilot

SEO Autopilot looks at your whole store and tells you what is costing you search traffic. Instead of opening products one by one wondering which need attention, you get a ranked list of what to fix and a route straight to each fix.

You'll find it under Marketing, SEO Autopilot in the sidebar.

What to fix next: the ranked list

The top of the page is a numbered list of work, highest impact first. Each row says why it sits where it does, in plain numbers:

• How much the fix is worth. Every check carries a weight. A product with no price loses far more than one with a non-Latin URL slug, so the missing price is listed first.
• How many products it affects. A problem on 40 products outranks the same problem on 2.

Rows marked Blocking are different. A blocking problem holds your whole score below Excellent no matter how much else you fix, so it is a ceiling rather than a deduction. Clear those first.

The list is not ordered by guesswork or by any claimed traffic multiplier. It is ordered by the same scoring the audit itself uses, which is why each row can show you its reasoning.

Your homepage meta description

Your homepage meta description lives on this page, under Technical, not in general settings. There is an AI generator next to it if you would rather start from a draft than a blank field.

This is one of the few things only you can write, and it is worth doing by hand or at least editing the draft. It is the sentence Google shows under your store name.

Page speed (Core Web Vitals)

Under Technical, you'll find your store's page-speed score. This is Google's Core Web Vitals: how fast your homepage loads and how stable it feels while loading, measured the same way Google measures it.

Two kinds of data show up here. Real visitor data (from Chrome) only appears once your store has enough traffic. A new or small store won't have it yet, and that's normal, not a problem. Until then, you'll see a simulated test instead, run the same way every time, with a list of the biggest concrete opportunities to fix (like "properly size your images" or "remove render-blocking scripts") ranked by how much time each one would save.

Page speed is a real Google ranking signal, but a minor one: Google itself describes it as a tie-breaker between pages that are otherwise similarly relevant. A slow page won't outrank thin content just because it's fast. Click Check now to run a fresh check any time; otherwise it refreshes on its own about once a week.

How often it runs, and what it costs

Scheduling is available on every plan, including Free. You can set it to run daily, weekly, or not at all.

What limits it is AI credits, not your plan tier. Every article, category description, and image fix spends credits from your monthly allowance. A Free store gets 30 credits a month and an article costs roughly 1.5, so a daily cadence will run out partway through the month. The settings dialog shows the estimated cost before you choose.

If you run out of credits, runs fail with a credit error rather than silently stopping. Top up or lower the cadence.

Per-product SEO scores in the products table

Separately from this page, the products table carries an SEO column. Click a product's score to open that product's own audit: what is missing, what is weak, what is fine.

The score and the colours mean exactly the same thing in both places. Green is 80 and above, amber is 60 to 79, red is below 60.

The audit also tells you how much fixing one product moves your store's average, and links back here.

Use the products table when you are already working on a product. Use this page when you want to know which products to work on.

Orphan pages: products nothing links to

A product with no category and no article pointing to it can be genuinely hard for a shopper (or Google) to ever find, even though the page itself is live. Under Content, SEO Autopilot lists these as orphan pages.

If a listed product is already indexed by Google despite being unlinked, that row is flagged as the most urgent kind: Google found it some other way, but nothing on your own site currently leads a visitor there. The fix is usually simple: add the product to a relevant category, or link it from a related article.

If your storefront is a fully custom, JavaScript-rendered site, the scan may not be able to verify links by visiting your live pages, and will say so rather than guessing. It still checks your catalog data (category assignment and article links), so you'll always see something. Just know that a live-verified result isn't guaranteed on every storefront setup. Click Scan now to run a fresh scan any time; otherwise it refreshes on its own about once a week.

Fixing things with AI

Where AI can genuinely help, there is a Fix with AI button. It can write a meta description, a product description, a product title, alt text for an image, and product questions and answers. It can also enlarge a photo that is too small for Google Shopping.

It enlarges your real photo. It never generates a product image. A generated photo of a product you actually ship is a returns problem, not an SEO win.

It will not invent a barcode. GTIN, EAN, UPC and manufacturer part numbers are real numbers printed on real packaging. If a product is missing one, the audit will tell you, and you have to type it in yourself.

Every AI fix spends credits, and every one shows you the result before it saves.

Ask the AI assistant about your SEO

You do not have to open this page to use it. The AI assistant reads the same scores, so you can ask "which products are hurting my SEO?" or "write descriptions for the worst five" in chat and it works from this exact data, not from general SEO advice.

Hire the SEO Specialist from your AI team and it can do the same on a schedule. See Hire your first AI agent for what it can and cannot touch.

The assistant spends the same AI credits the buttons on this page do, and on Ask first autonomy it shows you the first change before saving it. It is held to the same limits: it will not invent a barcode, a brand or a product photo either.

What SEO Autopilot does not do

It will not publish changes behind your back. In Review mode, articles wait for your approval. Autopilot mode is opt-in and warns you what it will spend.

It is not a rank tracker. It will not tell you your position in Google for a keyword, track your rankings over time, or compare you to a competitor. If you connect Google Search Console, you get the real clicks and queries Google reports, which is a different and more reliable thing.

It does not submit your store to Google. Getting indexed is covered in Get found on Google.

It does not touch your storefront's code. If your storefront is missing structured data or canonical URLs, the Technical section will tell you, but fixing it means changing the storefront itself.

Page speed is measured on your homepage, not every page. The Core Web Vitals check reports on your storefront's homepage speed, used as a representative sample. It does not run a separate speed test for every product or category page.

What's next?

• Add a product has the slug and meta description fields this page checks.
• Get found on Google covers indexing and Search Console.
• Your store in ChatGPT and AI search is the AI tab on this page.
• Content pages and blog is the other side of what search engines read.